Today, research shows that almost 67% of customers’ buying journey is digital. Thus, businesses have to transform themselves in order to take advantage of this new digital era.
Members of the whole supply chain –end customers, retailers, wholesalers, etc.- use a plethora of digital means in order to be informed for products and services, consider their purchase, purchase their products, get support services and finally become loyalty members of a business.
Businesses currently straggle to handle all digital channels and data, using isolated software tools from different providers, without adequate expertize guidance. Instead of this, businesses must be able to use integrated software platforms and be guided by experts concerning their Go-To Market strategy